In addition to our conference theme, the follow topics may be featured:

  • Consumers' preferences and wine buying behaviour
  • Business and marketing strategy for wineries
  • Innovation processes and product development
  • Entrepreneurship and family business Branding
  • The value of country and region of origin
  • Retailing practices including distribution
  • E-business and e-marketing
  • Food and wine associations, wine in the food service sector
  • Relationship marketing, selling and sales management
  • International strategies and practice
  • Financing and accounting for wineries/vineyards
  • Human resource issues for the wine industry
  • Wine tourism including direct sales from the cellar door
  • Wine consumer loyalty programs including wine clubs
  • Wine media and public relations
  • Legal and regulatory issues in wine
  • Case studies in wine business