Topics

In addition to our conference theme, the follow topics may be featured:

• Consumers' preferences and wine buying behaviour
• Business and marketing strategy for wineries
• Innovation processes and product development
• Entrepreneurship and family business Branding
• The value of country and region of origin
• Retailing practices including distribution
• E-business and e-marketing
• Food and wine associations, wine in the food service sector
• Relationship marketing, selling and sales management
• International strategies and practice
• Financing and accounting for wineries/vineyards
• Human resource issues for the wine industry
• Wine tourism including direct sales from the cellar door
• Wine consumer loyalty programs including wine clubs
• Wine media and public relations
• Legal and regulatory issues in wine
• Case studies in wine business