Call for papers
**Submission has now ended**
In addition to the usual business topics, each AWBR conference aims to explore a specific aspect of the wine industry. For 2013, the theme will be Wine Enrichment through Experience. We aim to focus on the relationship between the enjoyment of wine and how it is experienced, as well as the role that personal narratives play in shaping industry trends.
Storytelling has become increasingly popular in the wine industry. Whether by incorporating the winery or wine-maker’s history in the branding, or hosting special events and activities to complement tastings, wineries are finding innovative ways of telling their stories, and inspiring consumers to create their own stories based on their winery experiences. This symbiotic relationship carries over to tourism as well. Wine enthusiasts travel far and wide to pursue special wine routes; discovering the world with wine as their guide, and later sharing those stories with others. Wine regions rely a great deal on the unique “sense of place” that attracts those who yearn for the nostalgia of their last visit, or are experiencing wine for the first time.
Wine is an adventure offering many avenues for exploration. We invite researchers, practitioners, and professionals, to submit papers that explore some of the salient elements that contribute to the enjoyment of wine, and perhaps the implications of these elements on the wine business.
Relevant topics may include:
- experiential consumption
- innovative winery “experiences”
- marketing strategies involving the use of stories and narrative
- travel and tourism
- blogging and other wine-related media ventures
The conference will follow the format of the previous conferences with the last day being devoted to visits of wineries. In addition, in keeping with the conference theme,
We are looking for two types of papers:
- Academic papers having strong academic support. These papers can be up to 10 pages long (or not more than 15 including title, abstract, contact details of the authors, appendices and reference list). A template is provided in the submission section of this web site and any paper not meeting these requirements will be sent back to the authors.
- Applied papers having strong empirical support. These papers cannot be more than 5 pages long (or 8 pages long including title, abstract, contact details of the authors, appendices and reference list). A template is provided in the submission section of this web site and any paper not meeting these requirements will be sent back to the authors. The objective is to provide all participants an opportunity to explore a topic of their interest and communicate with other participants involved in that specific topic.
In agreement with U. Orth, Editor of the International Journal of Wine Business Research, a selection of up to 6 papers will have a chance to be part of a special issue of the Journal. Priority will be given to papers that reflect the conference theme.
In agreement with the Editors of Supply Chain Forum: an International Journal, a selection of up to 3 papers will have a chance to be part of a special issue of the Journal. Priority will be given to papers that reflect the conference theme. All papers will be reviewed by a scientific committee, and only those papers reaching a high standard will be accepted (for both academic and empirical types of paper). In some cases the authors may be required to revise their papers before being accepted.
Papers' abstract will be published in the Proceedings prior to the conference. Please be advised that by submitting a paper, at least one of the authors agrees to be present at the conference.
We look forward to receiving your contribution to the 7th ABWR International Conference in the Niagara Wine Country!